Welcome to Beer Run's blog, the print version of what will hopefully be a successful web series about craft beer and the dedicated artisans who make it. Each episode will take the viewer to a craft brewery and allow him/her to see some of the process and creativity therein. Further, the show will give you some good reasons to visit the town in which the brewery operates, and at the end of each show, a short Beer School segment with some interesting facts about our favorite adult libation.
A little about us:
Two brothers who live in a state that arrived to the craft beer party a little later than most, but who live in a city that boasts several wonderful breweries with more on the horizon. One brother is an award-winning journalist, the other an educator and part-time filmmaker, both beer enthusiasts. But neither are experts, which we view as a positive.
Why do a web series?
First, a web series is certainly more accessible to the masses, and it allows us to create a show where we decide all of the parameters (translation: control issues). More importantly, we believe there is a place for a show about beer that is fun, educational, interesting, and enthusiastic. We want Beer Run to give the craft beer drinker an experience that will enhance beer drinking and hopefully inspire him/her to explore breweries in other towns. With little tidbits of beer knowledge and some humor thrown in, we believe Beer Run will be an entertaining trip through the hoppy, barley-filled landscape of craft beer.
Without the pretension. Mega-breweries love to characterize craft drinkers as beer snobs who treat the beer-drinking experience like aristocratic nobs at a French wine tasting. And while we know some beer snobs, we don't think enjoying the finer aspects of craft brews should involve exclusion, attitude, or expertise. After all, who wants to drink that someone who acts like that? Let's hunker down with a flight and find something that tastes great!
What you won't see on Beer Run:
1. Negativity
2. Reviews of breweries. They all have reasons to stick and stay, so why make this American Beer Idol?
3. Bashing of the Megas. America is full of people (including good friends of ours) who prefer the taste and refreshment of a cold Bud/Miller/Coors/Pabst, so we think taking a swipe at the big guys is also punching a good buddy. And we don't do that.
Stay tuned for more info about the launch of our show, as well as insight here on our blog. And go follow us on Twitter, because that's what people do. Apparently.
Cheers! See you soon,
DS and MS
No comments:
Post a Comment